Our Story

We believe that performance wear shouldn't cost the earth; literally.

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Our Mantra

The mantra of the OORR brand is 'Performance wear for the planet'. Demanding performance from your apparel shouldn't cost the earth - and we're not talking dollars here. OORR is proof that using recycled products does not mean you must sacrifice performance, comfort or style. With OORR, you can get ahead of the peloton, break free from your own limitations, and get Out Of the Rat Race with a crystal clear conscience.

 

Our Mission?


Our Name

Out Of the Rat Race.

You might want to break free of the shackles of society and experience the freedom and breathtaking majesty of the road in solitude.

You might want to get ahead of the peloton, and stay there.

You might want to ride whenever and wherever you please, leaving your phone and watch behind.

OORR is all about breaking the mould and pursuing the dream. Back yourself. Commit. Get Out Of the Rat Race - we'd love to come along for the ride.


Our Commitment

OORR is a certified B Corporation!

We were over the moon when OORR became a Certified B Corporation in 2016. B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

OORR was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

Today, there are over 1,300 Certified B Corps around the globe, including Patagonia, Ben and Jerry's, and Dolphin Blue. We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good. For more info about B Corp, see the video here.


Our Charity

We believe in giving back, so we contribute 5% of our revenue to Velokhaya, we support the Children's National BMX Campaign and also contribute a percentage of our profits to the Australian Wildlife Conservancy.  

 


Our Founder

Words from Tim - Director and Founder of OORR

"After becoming sick and tired of being target practice for Sydney drivers, I decided to take matters into my own hands and create some jerseys with a message - gimme some space! After a little research I found that several other companies had already turned this idea into reality. During my search however, I discovered some alternative fabrics were becoming available to the market that could benefit us all.

Our Children will inherit the Earth

Appealing to my inner greeny (and want for my children to inherit a better, cleaner earth), I decided to search for some eco fabrics suitable for use in cycling. I soon learned that no one was doing recycled fabric jerseys off the rack - a fact I could hardly believe (just try to find them anywhere else!) Additionally, the fabric that was available was uncomfortable, and didn't look great either.

What followed was my mission to develop a jersey of better quality than anything currently available from your big brands, and to do it using recycled materials. My focus had completely adjusted from one small idea, to a vision to change the way the whole industry does business - why could all of our apparel not be made with recycled materials? The potential is there, and the starting products are identical.

World Class Fabrics, and making the OORRiginal

After months and months of searching for someone (or anyone!) who could produce small batch knits for testing my fabric, I finally made it happen. We produced some world class fabrics, and I chose the best for the first jersey. The flagship jersey had to be tough, high performance, wearable year-round and look classy.

The next part of the journey has been the most challenging – turning that fabric into an OORRsome quality jersey. Initially I had dreams of creating the jersey entirely within Australia and New Zealand. After a few months of drawing blanks on manufacturers down-under, reality set in. It seems all of the expertise in this industry is in Asia, so my extensive testing of manufacturers overseas began. I have dozens upon dozens of rubbish jerseys clogging up wardrobes in my house!

Eventually I stumbled across the real deal, and spent the next 8 months refining the look and fit for what would eventually become the OORRiginal jersey- the result? I'll let you be the judge." (Hint- it's OORRsome)

The Future, for you and for us

Bringing technical knowledge of cooling and aerodynamics from my background as an airline pilot, coupled with great attention to detail, I am turning my ideas and ideologies into reality for the benefit of us all.

We are currently developing a wider range of jersey styles and will be including bibs in the near future, and options for women. These will be released to market following success of the OORRiginal.

If you have any specific requests for your cycling apparel, or know of another Eco product that we can incorporate going forward, then get in touch. We firmly believe in working with our customers to develop the best products for everyone, including our future generations."

 

OORR is a member of the Better Business Partnership, and a certified member of B Corporation - focusing on ethical, sustainable business practices with an emphasis on community.